Plenary Talk (8:30 - 9:30): Niklas Karlsson, Platform A | Advertising.com Networks
| Title: | Optimization and Control in Web Advertisement |
| Abstract: | Global internet ad spending reached approximately $65 billion in 2008. It is already a significant industry and a reflection of the fact that the world is entering the media economy. Despite the current state of the economy, internet ad spending will continue to increase and is expected to be well above $100 billion in 2011. One way of turning this growing industry into a viable business is by providing match making between advertisers and publishers in an ad network; i.e., by figuring out where, when, and how to show ads to the satisfaction of publishers and advertisers while maximizing the profit of the network. An ad network is a good example of a very large-scale cyber-physical system and the presentation will describe fascinating properties of this system. The presentation will also show how the creation of this cyber-physical System has led to many interesting and challenging feedback control problems. |
Break (9:30 - 10:00)
Session 1 (10:00 - 11:30):
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Control-theoretic Thermal Balancing for
Clusters
Yong Fu, Chenyang Lu (Washington Univ., USA), Hongan Wang (Chinese Academy of Sciences, China) -
A Unified Thermal-Computational Approach
to Data Center Energy Management
Luca Parolini, Bruno Sinopoli, Bruce H. Krogh (CMU, USA) -
Feedback Driven QoS-Aware Power
Budgeting for Virtualized Servers
Ripal Nathuji, Paul England, Parag Sharma, and Abhishek Singh (Microsoft, USA) -
Power Management for Main Memory with
Access Latency Control
Matthias Eiblmaier, Rukun Mao, Xiaorui Wang (Univ. of Tennessee, USA)
Lunch (11:30 - 12:30)
Session 2 (12:30 - 14:00):
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Efficient Algorithms
for Performance Management of Computing Systems
Jia Bai, Sherif Abdelwahed (Vanderbilt University, USA) -
Constrained online
resource control using convex programming based allocation
Mikael Lindberg (Lund Univ., Sweden) -
OptiTuner: An
Automatic Distributed Performance Optimization Service and a Server Farm
Application
Jin Heo, Praveen Jayachandran (UIUC, USA), Insik Shiny (KAIST, Korea), Dong Wang, and Tarek Abdelzaher (UIUC, USA) -
Toward Quality of
Information Aware Rate Control for Sensor Networks
Zainul Charbiwala, Sadaf Zahedi, Younghun Kim, Mani B. Srivastava (UCLA, USA), and Young H. Cho (USC, USA)
Break (14:00 - 14:30)
Session 3 (14:30 - 16:00):
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Effects of Neglecting
Buffers in Feed-Forward Design for Web Servers
Martin Ansbjerg Kjær, Anders Robertsson (Lund Univ., Sweden) -
Performance Analysis
of High Volume/Low Latency Marketplace Systems
Bo Wahlberg, Mathias Barkhagen (KTH, Sweden), Peter Snellman,Daniel Rufelt (Cinnober Financial Technology, Sweden) -
Performance
Differentiation for Multi-port Arrays: A Control-Theoretic Approach
Pradeep Padala (Univ. of Michigan), Mustafa Uysal, Arif Merchant (HP Labs, USA), Xiaoyun Zhu (VMWare, USA), Sharad Singhal (HP Labs, USA), Kang Shin (Univ. of Michigan) -
Model-Free Fuzzy
Control of CPU Utilization for Unpredictable Workloads
Can Basaran, Mehmet H. Suzer, Kyoung-Don Kang (SUNY at Binghamton, USA), Xue Liu (McGill Univ., Canada)
Business Meeting (16:00 - 17:00)